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| For Immediate Release |
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| Freedom InnovationsT Expands After Successful First Year |
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CORONA, Calif. (January 13, 2004) - The following story appeared March 27th in the Orange County Register on the front page of the Business Section:
Contact: Les Goldberg, APR (714) 549-4300, les@rodheim-marketing.com
Freedom InnovationsT Expands After Successful First Year
New Prosthetics Provider Finds Niche in Market,
Relocates Main Office to Irvine, California
IRVINE, Calif. (January 13, 2004) - Freedom Innovations, a manufacturer of advanced-technology, lower-limb prosthetics, announces today the main office has relocated from Corona to Irvine, California into larger facilities after receiving widespread market acceptance during its first year of providing lightweight prosthetic feet for moderately- to highly-active below-the-knee amputees.
The new office address is 7 Studebaker, Irvine, California. The telephone number (949) 672-0032, 888-818-6777 and the website remains www.freedom-innovations.com. The new location will serve as Freedom Innovation's main office, while manufacturing will continue in Fayette, Utah.
According to Richard Myers, president and COO of Freedom Innovations, the growth is a result of providing revolutionary prosthetics that afford amputees new found freedom of motion, as well as a wide acceptance from the prosthetists who appreciate the maintenance-free products and 3-year warranty.
"With our patented technology, good marketing and diligent approach, we are earning our stripes every day with prosthetists and amputees worldwide," Myers said. "After just one year in the market, we have met or exceeded many internal and personal goals of which we are all quite proud. But with demand increasing, we must adapt our methods to meet the needs and that is a part of why we needed to relocate."
The company Freedom Innovations and product line, Freedom SeriesT was launched in October 2002 at the American Orthotics & Prosthetics Association National Assembly meeting in Chicago. One year ago, newly formed Freedom Innovations began a revolution in motion for amputees with the Freedom Series of patented, prosthetic feet. With the FS-1000 Angle Top, FS-2000 Low Profile and the FS-3000 Flat Back, amputees were able to gain a prosthetic foot soft enough for walking, yet stiff for running. The Freedom Series provided the latest in innovative prosthetics for a wide range of activity levels.
Within 90 days, Freedom Innovations had secured sales distribution agreements throughout North America and 13 countries.
The Freedom Series contains two basic elements that help vary the foot's stiffness according to the user's needs. Each foot consists of carbon-fiber composite materials to deliver lightweight, yet strong and resilient performance. The interlocking design eliminates potential "stress concentrations" caused by bolt connections. The full-length sole plate removes "dead spots," guaranteeing smooth transition throughout the gait cycle. This patent-pending design also features a "soft toe" to also assist in a smoother rollover.
Just in time for the winter season, Freedom Innovations also introduced the Ski Foot, featuring design input from Ski Instructor Ron Harding which was the first prosthetic foot that slides directly into a ski binding, eliminating ski boots altogether. The Ski Foot provides the necessary shock absorption for a fluid skiing motion while rubber soles help grip snow and ice conditions when walking as well.
Every revolution needs a renegade, so Freedom also brought a completely unique prosthetic for highly active amputees. Called the RenegadeT, the ultra-light prosthetic foot features new shock absorption technology to enable amputees to accomplish more than ever before. Examples began flooding into Freedom's office. One man was able to run again after 20 years of trying other feet. A gold medal athlete training for the 2004 Paralympics claimed it was the best foot he had ever tried. And perhaps most inspirational of all, after three years of operations and more than 30 prosthetic feet, a football player named Neil Parry, was able to play Division I football again while wearing the Renegade.
Moving into 2004, Freedom Innovations is turning to solve another familiar problem among amputees: Finding a prosthetic foot that looks as good as it works. Featuring a push-button, adjustable heel height for up to two inches, the new RunwayT is a strong but lightweight foot that allows amputees to enjoy wearing a variety of shoe styles every day.
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